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Custom Design & Redesign


From conceptualizing the design to producing the finished piece, our team of designers and craftspeople can take your ideas and create a brand-new, custom piece of jewelry. Do you have a family heirloom you’d like to duplicate? We can provide that service as well. We can also help you update the style of your existing jewelry at a fraction of the cost of buying something new. Explore the many options we offer! 

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Custom Design at Continental

Bring an idea to life

Is there a piece of jewelry you've always dreamed of but have never been able to find? We can help you make it a reality! Unique styles, uncommon gemstones, and personalized designs are our specialties. We'll help you understand your options to make the best choices as you create a one-of-a-kind piece that lasts a lifetime. 

Update Your Family Jewelry 

Is it time for a change? Give a gemstone new life with a new mounting! Whether it’s a dated diamond engagement ring style or a piece of jewelry from Great Grandma that doesn’t fit your personality, there are many choices to redesign jewelry to keep the sentiment and provide years of enjoyment to you.

Our Process

Does the phrase "custom design" seem intimidating or expensive? Custom designing a piece of jewelry doesn't have to be either! Curious as to how our design process works? Read below to see our approach. If you have thought about redesigning some of your jewelry, or have wanted to create something uniquely you, we make it easy! 


Many people come in with a picture or a style in mind, but don't know how to make it happen. But if you have no idea what you want, we'll first start by looking through our myriad of catalogs to see what styles might appeal. We'll also look through our collection of jewelry and mountings so you can get an idea of size and proportion. It's as important to eliminate what you don't like as it is to find what you do. Once we have some ideas, it's my job to find options to create this special piece.



Now that we know what you like, if we don't already have something similar, we can get in some things for you to see! In today's world, there are so many beautiful designs readily available that we may be able to find the perfect style. This grouping of yellow gold mountings is a good example. If you were looking for an oval bezel set mounting, you might fall in love with one of these.



If we can't find exactly the right style already made, our next step would be to source the parts to make the perfect piece! There are so many interesting components and we have the skill to combine into them into distinctive jewelry. It's quite fun to order in some of these pretty things and to be able to visualize them coming together into a new piece of jewelry!


Here's an example where we found a pretty pendant, and added some family diamonds!



To give you more ideas of the possibilities, the picture on the far left is of a ring to which we added a client's diamonds. The picture in the center is a pendant we created using parts to set a client's diamonds. The picture on the far right is a ring where we used the shank (back) of a client's ring and added bezels to hold her diamonds.



When we can't find exactly what you want, custom design comes into play! We'll work with our CAD (computer aided design) designers to include all the design details you want with the structural details we know are important. We'll get pictures of all sides of the design just like the sapphire and diamond ring shown above. In many instances we'll get a plastic model made before we make the final piece so we know we have the design well executed! Then we'll make the actual piece.



Here's a great picture of an engagement ring for which we custom designed a contoured wedding band. We worked out all the details using existing rings in our store to decide on diamond sizes and proportions. We sent those details to our CAD designer, who sent us pictures for our approval. The last step was to make a plastic model for our client to try on with her ring. That helped us tweak those details for a perfect fit!


Our One Price Philosophy

At Continental Jewelers, we don’t inflate prices in order to offer a discount. Ever. We price our beautiful jewelry competitively. We don’t use a false high price to negotiate with our clients. We believe in being fair and honest, and telling you a phony price just to give you a discount isn’t honest.